Facebook is down for the past few hours and nobody knows when it will be back on. Also Instagram, WhatsApp, and Messenger. The world is standing still. You have your business marketing set up on Facebook, or your blog is connected with Facebook then this is a devastating situation. Lots of businesses depending on social media marketing. Also, ads running on or over Facebook. As for me, l have all my pages connected with social media. I share my articles on Facebook and on my business pages in order to attract viewers.

Facebook Messenger

Messenger is a very important app to connect with your clients or partners. If they can’t get in touch with you, it means you are losing out on money. Of course, they can e-mail you, but if you running your business and ads on social media then this is your darkest hour. With Messenger, we also communicate with friends and family. Surely there are other messenger services but not everybody is using them. The popular ones are Facebook or WhatsApp messenger. They are more common and convenient while you are on the road. You can chat, video-call, or send a voice mail while you on the train, plane, at home, or in the hospital.

Keep your business up and running

Don’t rely on social media if you have other options. Share your business and content on LinkedIn. Get a business account there. Invite your clients or business partner to connect with your LinkedIn account.

Also, use Zoom or Google for online business meetings. Create your own Webseite or hire a professional to do it for you. Connect your website with Google and analytics. It is very easy to connect if you have a WordPress Site. All you need is a Google account and a few plug-ins and you can track the visitor’s traffic. Use Google ads on your business site, or work with affiliates. It is always a good idea to promote your business partners in a post. Visitors will come back for more.

Online Store on Facebook

Whenever l scroll through Facebook, l see so many online stores advertising their products. It is very convenient for both sides. One-click takes you right to the store site or products. These ads are paid for by the owners. Social Media Marketing is very powerful and profitable. As long everything runs smoothly on both sides.

The whistle-blower

Could it be that the reason behind the fallout is the forthcoming of a Facebook employee? It is kind of strange, that as soon they talked about it on the media, Facebook went down. What Zuckerberg has to hide? I guess we already know. The platform is putting profit before the public good. Facebook has lied to the public about the progress it made to clamp down on hate speech and misinformation on its platform.

A Mexican drug cartel was using Facebook to recruit, train and pay hitmen. Human traffickers in the middle east used the site to lure women into abusive employment situations in which they were treated like slaves or forced to perform sex work. He allows users to post videos of murders, incitements to violence, government threats about pro-democracy campaigners, and advertisements for human trafficking.

Conclusion

Don’t depend on only social media marketing, find some other solutions and strategies. So next time a platform is down, it will not affect your business.

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